Pew: Bilingual Hispanics more likely to turn to radio

Mexican-Family-CultureA 56% majority of Hispanics say they turn to radio to get news.  In a new analysis of news consumption patterns, Pew says Latinos remain more radio-centric than the general market, with bilinguals most likely to turn to FM/AM for news.

The survey also shows Latino adults who say they read a newspaper daily has dropped from 58% in 2006 to 42% in 2012.  At the same time internet news consumption has increased steadily, growing from 37% to 56%.  Pew says that puts online news consumption on par with radio.

Read the whole story from Inside Radio here.



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